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About Us

Who we are…

Our team of award-winning artists, journalists, scriptwriters, animators, strategists, and humorists lives for stories. Nothing is more satisfying to us than the perfect single-panel comic: that elegant and hilarious distillation of a concept’s true essence.

We bring that sensibility to all the work we do: to our graphic recording engagements and to the studio. Our end goal is always the best version of your story.


No matter what we’re working on, we help you make space for breakthroughs. Access those elusive elegant solutions you can't believe you didn't think of sooner. (Aren't the best ideas always like that?)

Find those “you can do that?” moments.

Expand what’s possible.


Josh Adams


Josh brings remarkable sensitivity to developing a business aligned with the people we serve. Informed by his perspective as an engineer, he ensures that we manage the resources and honor the contributions each artist makes to our team.

In his past, Josh founded 3 companies, managed a $35 million spend in corporate America, and traveled throughout Asia and Central America to develop projects.  

Ask him about additive 3-D printing only if you are also planning to change the world.


Anni Murray

CEO | Strategist, Writer

Anni is a driven leader, award-winning writer, and  brand strategist. She brings 15 years of creative services and agency experience to More Belief. As a creative, she uses deep listening and hard data to develop lighting-in-a-bottle ideation that converts. As an executive, she uses those creative chops to innovate around business problems.

In her last role, Anni helped scale a start-up agency in San Francisco - building and managing a freelance network of dynamite creatives to deliver top-tier work to many of the world's largest companies. 

Don't ask her to stop playing soccer because she never will.


Timothy Foss

President | Graphic Recorder, Visual Facilitator

Tim brings over 20 years of experience working as a fine artist and entrepreneur in the creative industry. He founded MORE BELIEF to tell a new story that closed the gap between the arts and leadership.

Don't ask him about Charles Schultz, Lucinda Williams, or Garrison Keilor, unless you want to hear a diatribe about populist artists.


Jake Rudegeair

Talent Manager | Graphic Recorder

Jake is a philosopher, writer and artist. The exact kind of unique blend of energies we have to combine to deliver brilliant illustrations that actually tell relevant stories for the people that witness our work live.

Through his practice as a graphic recorder, he has learned to manage and define the quality of what we deliver.

Ask him about The Wire and you'll learn more than you realized was possible from a TV.