Natureworks, CLIENT VIDEO—PRODUCTION, CREATIVE DIRECTION, ANIMATION
Working with a company that can convert greenhouse gas into compostable plastics, we couldn't believe they were innovating even further. How to make the new innovation shine brightly, while not neglecting the extraordinary breakthrough in their initial research and success. The solution was to dial the writing to the letter and personify the lactic acid itself by stretching our stop-action capabilities, and working with frame by frame lighting effects tied to great sound design all on a tightly managed budget. This dancing molecular structure provided an obvious inroad to this incredible client story. The response has been, well, "naturally advanced..."
SAINT PAUL PUBLIC SCHOOLS, CLIENT VIDEO—PRODUCTION, CREATIVE DIRECTION, ANIMATION
After a graphic recording a session at a Saint Paul School with the Community Education Director and the Student Engagement Advisory Board (SEAB) she helped to form, we got to thinking. Could we make a video together? The problem was how to rethink an outdated tool called the youth engagement ladder. It favored the adult. Our solution? We worked with student writers, voiceover actors, and hand-models to turn the ladder into a bridge.
Four51, CLIENT VIDEO—PRODUCTION, CREATIVE DIRECTION, ILLUSTRATION
Produced this piece from scratch by engaging the extraordinary video talent, Repast Studios, again to explore a playful mix of whiteboard animation and stop-motion. Trying to avoid the pitfalls of video-scribe wheelhouses that create too much density. Keeping the space open and clean, focusing on story with More Belief's powerhouse writer, Anni Murray-Rudegeair. Stay tuned for her upcoming podcast!
Activ8, CLIENT VIDEO—CREATIVE DIRECTION, ILLUSTRATION
Worked with Repast Studios and Design Replace to create this really playful energizing emergent project for Activ8. Fun to be on set, and participate. A new way of working that I plan to continue to offer clients as a way of energizing the on-set experience with illustration.
CELARITY, CLIENT VIDEO—CREATIVE DIRECTION, ILLUSTRATION
"How do our clients, talent, and general public understand what we deliver as a creative placement agency?" More Belief responded with creative direction, storyboards, and time-lapse illustration for the video producer, Puke Rainbows, that included being on set with the interviewers to convey the kind of transparency that is at the core of the client's approach.
Vital Pictures, The Aging America Project—Creative Direction, Illustration
"What will it mean for us all to grow up, live and age in a society where half the citizens are over the age of 50?" More Belief addressed this question by providing creative direction, storyboards, and illustration to create this video with the agency, Room 214.