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I am not a brand

Photo of the author by author's father

In this day when every gas station has an app, every name is a URL, and every feline has a social media strategy...

I am not a brand.

Even if every idea I have seems to turn into a story that contributes to my branding, I am not a brand.

What am I? I am a story. A story, unfinished, that I haven't heard the end of yet.  I'm flesh and bone, for now, but that's pretty temporary. I'm made up of characters, plot points and climaxes. Some fictional, some real. Mostly fictional.

So. Isn't that a brand? Well, yes. But just the tip of it is my brand-identity. Most of the story I save. Most of the story is a secret. Most of my story is intimate wilderness.